It has been three years since Google accomplished its acquisition of Fitbit. Since then, the corporate has launched three new smartwatches beneath the Pixel model, together with the Pixel Watch 3 at today’s Made By Google event. In the meantime, Fitbit’s not launched a single new smartwatch because the unceremonious announcement of the Sense 2 and Versa 4 two years in the past. The writing has been on the wall for years that Fitbit may not make smartwatches anymore, as an alternative specializing in lower-profile exercise trackers that final lengthy. Engadget can verify that that is certainly true shifting ahead.
In an interview with the senior director of product administration for Pixel Wearables Sandeep Waraich, I requested whether or not we might ever see one other Fitbit-branded smartwatch anytime quickly. Waraich mentioned “Pixel Watch is our smartwatch a part of the portfolio.” He confirmed that shifting ahead all the things from Fitbit would deal with the extra minimalistic, long-lasting trackers the model has develop into synonymous with.
Whereas the Sense 2 and Versa 4 will proceed to be obtainable available in the market, a Google spokesperson mentioned “Pixel Watches are our subsequent iteration of smartwatch for Fitbit.”
As for the units Fitbit continues to make, “trackers is the place customers clearly inform us they need one thing discreet,” Waraich mentioned. “They need longer battery life, they need a easy expertise and we’re very happy with our Encourage line.”
Waraich additionally shed some mild on how the Google and Fitbit groups have collaborated to construct Pixel watches, referencing the previous’s AI prowess and the latter’s established experience in decoding heart-rate sensor knowledge for larger insights. In accordance with him, Google introduced its experience in machine studying, offering “superior fashions that in any other case in all probability externally weren’t available.” Fitbit, after all, had deep information on issues like knowledge and sign seize and the way that translated into how your fingers are shifting or what you are doing. “HIIT has a really totally different coronary heart price algorithm [and] implications than a operating exercise,” Waraich defined.
There’s little doubt that the Fitbit model stays beneficial to Google and the trade at massive, given the actual fact its identify is principally the catch-all noun for exercise trackers. Whereas it may be jarring to see the Fitbit identify and app in units just like the Pixel Watch, the place integrations ought to really feel extra seamless and unified, Waraich advised me “it isn’t an app in Pixel Watch. It is deeply built-in at a system stage.”
Outdoors of the Pixel portfolio, the Fitbit app and Fitbit Premium each nonetheless exist to the big chunk of the inhabitants that need one thing easy that may assist them keep on prime of their general well being. With the trackers and Pixel watches having now matured into units that may log your exercise very effectively, Waraich mentioned “There’s a super alternative when it comes to going from monitoring to teaching, real-time steerage included.”
Time for everybody’s favourite buzzword and pattern for 2024: AI. With the Pixel Watch 3, Fitbit Premium customers can get AI-generated personalized exercises based mostly on their exercise and restoration. Of all of the options Fitbit Premium has supplied (and paywalled) prior to now, this seems like a more-suitable use of AI and charging for it. Fitbit and Fitbit Premium are unlikely to be going away, and whereas we might not see a Fitbit-branded smartwatch once more, this seems like a sensible transfer.
Atone for all of the information from Google’s Pixel Watch 3 launch event right here!
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